We are a marketing + graphic design studio. We specialize in building impactful brands, instinctive websites, and visual storytelling that resonates.

More than ever before, organizations need to know who they are at their core, what problem they solve, and for whom. They need to define the why behind what they do, and why it matters to their audience. This is where Boldfish Creative shines!

We work with our clients to hone crystal clear answers to these questions. The brands and marketing strategies we build on top of that base, become enduring drivers of growth and engagement.

A word on AI.

Our solutions are driven by experienced creative intuition and nuanced craftsmanship — never AI.

Generative AI tools are capable of mind-blowing creative feats — resulting in "fast design". But much of it is a thin, pretty veneer that's light on substance and low on impact. Polished, indistinctive noise. You've heard the term "slop".

While we embrace intelligent technologies as useful tools in our research and analysis processes, we don't employ them to produce our strategic and creative outcomes.

The human experience and sound judgement that comes from decades of creative practice are no match for AI. Because at the end of the day, most decisions are powered by human emotion. And that's something AI can't fully grasp.

Ali

Founder Profile: Alison Harwood

With a Bachelor of Commerce (Marketing), Alison gained much of her early marketing experience in service-based and B2B industries. Captivated by the creative storytelling side of marketing, she later earned a Graphic Design Diploma, winning design awards for excellence along the way.

With a relentless curiosity for all things tech, she's constantly leveling-up her talents — whether it's mastering synthetic intelligence for rapid ideation, creating time-saving automated workflows, or discovering new ways to collaborate and connect with clients and colleagues.

For over 20 years, she's thrived in the overlapping spheres of marketing strategy, storytelling, and design execution. Her branding and visual design solutions amplify her client's marketing impact, driving revenue and bottom-line growth.

We think we do good work, but don't take our word for it...

Design Philosophy

Our design philosophy is simple. Literally! We believe that the key to good design is to strip away the unnecessary clutter to visually communicate a clear, compelling message… your message. Simplicity stands out in a dizzying world. It carries impact.

We also believe that “good design is good business” as Thomas Watson of IBM famously said back in the 1950s. So true Thomas, so true.