We are a marketing + graphic design studio. We specialize in building impactful brands, instinctive websites, and visual storytelling that resonates.

More than ever before, organizations need to know who they are at their core, what problem they solve, and for whom. They need to define the why behind what they do, and why it matters to their audience. This is where Boldfish Creative shines!

We work with our clients to hone crystal clear answers to these questions. The brands and marketing strategies we build, become enduring drivers of reputation, engagement, and growth.

Ali

Founder Profile: Alison Harwood

With a Bachelor of Commerce (Marketing), Alison's marketing roots began in service-based and B2B industries. Captivated by the creative storytelling side of marketing, she later earned a Graphic Design Diploma, winning design awards for excellence along the way.

From working with one-person companies, to working as the Creative Director of a global tech company, her branding and design experience have a deep well to draw from. 20+ years to be inexact.

She's the trifecta of Marketing Director, Brand Strategist, and Lead Designer, rolled into one. She asks the right questions. She listens. She crafts solutions that amplify her clients' marketing impact – driving long-term growth.

A word on AI

Our solutions are driven by experienced human intuition and nuanced craftsmanship — never AI.

Generative AI tools are capable of mind-blowing creative feats — resulting in "fast design". But much of it is a thin veneer that's light on substance and low on impact. Polished, indistinctive noise. You've heard the term "slop".

While we embrace intelligent technologies as useful tools in our research and analysis processes, we don't employ them to produce our strategic and creative outcomes.

The human experience and sound judgement that comes from decades of creative practice are no match for AI. Because at the end of the day, most decisions are powered by human emotion. And that's something AI can't fully grasp.

We think we do good work, but don't take our word for it...

Design Philosophy

Our design philosophy is simple. Literally! We believe that the key to good design is to strip away the unnecessary clutter to visually communicate a clear, compelling message… your message. Simplicity stands out in a dizzying world. It carries impact.

We also believe that “good design is good business” as Thomas Watson of IBM famously said back in the 1950s. So true Thomas, so true.