We are a marketing + graphic design studio. We specialize in blending powerful new AI capabilities with old-school human intuition to build impactful brands, instinctive web designs, and visual storytelling that resonates.
Boldfish Creative is a boutique studio lead by designer and marketer, Alison Harwood. Depending on your project scope and needs, we build a dynamic team from our pool of talent - including specialized creative professionals like illustrators, programmers, copywriters, animation/video producers, and other production partners.
What does this mean for our clients? It means unparalleled focus, flexibility, and attention-to-detail.
Founder Profile: Alison Harwood
With a Bachelor of Commerce (Marketing), Alison gained much of her early marketing management experience in service-based industries and tourism. To satisfy her creative itch, she later earned a Graphic Design Diploma, winning design awards for excellence along the way.
With a relentless curiosity for all things tech, she's constantly leveling-up her talents — whether it's mastering generative tools for rapid ideation, creating AI-driven content workflows, or discovering new ways to collaborate and connect with clients and colleagues.
For over 20 years, she's thrived at the intersection of marketing strategy, storytelling, and design execution. Her branding and visual design solutions amplify her client's marketing impact, driving revenue and bottom-line growth.
We think we do good work, but don't take our word for it...
Larry Sparks
Founder and CXO | The Confluence Group
I've worked with Alison on a lot of projects, across a lot of industries, clients and timescale. Private sector, non-profit and local government.
She's always been a stand out in terms of her ability to do an outstanding job with minimal guidance. She's a consummate pro, has the gift of design and a keen intellect linking it to the communication requirements and the organization's long term horizon.
In short, Alison continues to be an incredible asset to the Confluence Group and the clients we work with.
Sarah Gray
Communications Coordinator | District of Tofino
Working with Alison was a complete breeze. Her creativity, passion and professionalism made a daunting project enjoyable. Every element included on the website was carefully thought through and intentionally chosen to ensure the best user experience possible. Alison provided essential guidance and knowledge throughout the process that created an outcome that we couldn't be happier with. We would jump at the opportunity to work with Alison again.
Peter Weeber
GM | Peter Brothers Construction Ltd.
I’ve worked with Alison Harwood on several creative projects, most notably, the development of the District of Mackenzie’s community brand. The large-scale undertaking involved engaging all levels of community stakeholders, as well as District staff.
Alison successfully combined market research, stakeholder input, and her expertise as a strategic communicator to deliver a strong, compelling brand story for Mackenzie. Her warm and relatable public speaking style was certainly an asset to the process and the outstanding final product. She was professional and easy to work with, and I look forward to working with her again.
Caroline King
Principal | Vitae Health & Sport
When we decided to open an integrated health clinic, we reached out to Alison to create our logo and branding guidelines. We were a bit directionless graphically, but Ali listened to our thoughts and masterfully created an excellent brand that exemplifies our vision. The work she delivered for us is top-notch - professional and timeless.
Drew Brayshaw
Principal | Statu Environmental Consulting
Alison was recommended to us by a knowledgeable source. We had some highly specific ideas for our startup's logo and mission statement but no idea how to make those ideas into a finished product. Alison took those ideas, prompted us to look a little deeper at some of our concepts about our business, and made the results work with an amazing logo, a great website, and a presentation that took all our ideas and made it look professional while retaining our core vision. She clearly knows what she's doing and I'd recommend her to anyone.
Michael Dalzell
Board of Directors (2010) | Tourism Golden
I have worked with Alison Harwood in several different capacities over the years and she has always impressed me. Most recently, as Board Member with Tourism Golden, we hired Ali as a consultant to help provide support and strategic direction. Alison was a huge asset to the organization and really helped us get on track when we were in a bind. She is professional, organized, thinks strategically and is effectively able to design and implement strong marketing programs in the DMO setting.
John Fortoloczky
CAO | District of Hope
Ali consulted on the Hope, BC branding project. She proved invaluable to both the Branding Committee but also the community-at-large for the excellent results produced. She undertook considerable research, consulted with other branding specialists and arranged public stakeholder consultations. Ali was energetic and creative throughout the project.
Design Philosophy
Our design philosophy is simple. Literally! We believe that the key to good design is to strip away the unnecessary clutter to visually communicate a clear, compelling message… your message. Simplicity stands out in a dizzying world. It carries impact.
We also believe that “good design is good business” as Thomas Watson of IBM famously said back in the 1950s. So true Thomas, so true.